Tony Hsieh’s Madness Deserved Better

The entrepreneur’s death highlights society’s role

Tony Hsieh, the beloved entrepreneur and bestselling author, died just shy of his 47th birthday due to a house fire during a time of his life that can best be described as a hazy blazing fire as well, as reports come out about his final days and months on drugs and attempting to create more utopian communities. As the founder of the online shoe retailer, Zappos, he was widely known as someone who cared immensely about his customers, colleagues, and friends.

I didn’t know him personally, but like Tony, I grew up in the Bay Area, and like Tony, I struggle with cascades of mental health challenges. Our lives were very different. Our intense curiosities drove us both to intellectual pursuit, attending the same university, but while he chose entrepreneurship, I chose writing — about psychological research — a pursuit that no doubt helped me navigate my own world of madness. I fear that Tony was never offered — or never accepted — that chance, the chance to better understand psychosis or help those around him better understand it.

The way we talk about his madness matters.

As it stands right now, mental health challenges are met with one of three responses from loved ones and society, none of which…