Woo-Woo People are the Biggest Untapped Anti-Racists

Here’s how to reframe and harness the woo, with tips.

Spiritual new age woo-woo has struck a chord for a reason in the West — we are nations of trauma. The trickster of colonialism and white supremacy is a powerful elixir, an addictive substance that robs everyday people of a realistic grip on the world, and the whole idea of getting “grounded” and being mindful is to counter that crap.

Which is why it’s important for white people, especially spiritual white woo-woo women, to understand the far-reaching potential of the woo to actually combat capitalism, neoliberalism and the plague of whiteness. They are an untapped market, a potential source of organizing power. But they need to get it right. Here’s how.

I write as someone who grew up as a minority white kid in majority Black and Brown schools and neighborhoods in San Francisco and as someone who grew up in a multiracial family of Muslims, Catholics, Jews, Buddhists and Baha’is.

Essentially, any kind of challenge to the status quo is a form of queering, a way of dislodging from our ingrained programming. The rise of the woo is a threat to the status quo, in its purest form (not the corporate coopted form — we’re talking heart energetic stuff).